If you are an AspenTech customer using aspenOne software, this press release will interest you. It describes BASF's use of Microsoft's application virtualization technology to deploy updates to the aspenOne Process Engineering suite to its worldwide process engineering team.
The benefits to BASF was lower IT costs, and quicker adoption of the new technology and value that current releases of aspenOne provides.
There is also a published case study and video, which you can find here.
Friday, October 24, 2008
Day 1 of Strategic Marketing and eMarketing in the Chemical Industry Conference
I was in Atlanta today for day 1 of the Strategic Marketing and eMarketing in the Chemical Industry conference organized by Jacob Fleming. This is the first year for the conference in the US.
I wasn't sure what to expect, but we listened to a fantastic set of speakers today. We heard a lot of case studies on how chemical companies are using eMarketing in their business. The stories ranged from using eMarketing to change-the-game, to using it as part of an integrated campaign to drive results. The best aspect of the conference were the detailed stories the speakers were willing to share about their experiences. I learned a lot about how eMarketing is viewed, how it is applied, and the approaches for measuring the effectiveness.
I had an afternoon speaking slot, but changed my approach from my previous post. I decided that the best, most relevant thing I could share was my own eMarketing experiences in building out the chemical vertical. I hope the group found it useful. I found it a better way to introduce myself to the community rather than talk about our strategy and value prop for the chemical industry. There will always be time for that!
I look forward to another great day tomorrow.
If anyone from the conference is checking out the blog, thank you for visiting.
I wasn't sure what to expect, but we listened to a fantastic set of speakers today. We heard a lot of case studies on how chemical companies are using eMarketing in their business. The stories ranged from using eMarketing to change-the-game, to using it as part of an integrated campaign to drive results. The best aspect of the conference were the detailed stories the speakers were willing to share about their experiences. I learned a lot about how eMarketing is viewed, how it is applied, and the approaches for measuring the effectiveness.
I had an afternoon speaking slot, but changed my approach from my previous post. I decided that the best, most relevant thing I could share was my own eMarketing experiences in building out the chemical vertical. I hope the group found it useful. I found it a better way to introduce myself to the community rather than talk about our strategy and value prop for the chemical industry. There will always be time for that!
I look forward to another great day tomorrow.
If anyone from the conference is checking out the blog, thank you for visiting.
Eastman Innovation Lab and Kor One
The inaugural Strategic Marketing and eMarketing in the Chemical Industry event finished yesterday. It was a terrific couple of days and I made great connections with some of the leading marketers in the industry. Every presentation was valuable, and I've spent much of today pouring through my notes digesting all the presentations, conversations and follow ups.
I was really inspired by Gaylon White's story from Eastman Chemical about the Eastman Innovation Lab. Eastman believes that amazing things can happen when you better connect materials with design, and they are showcasing many of their success stories online.
Gaylon talked about how they approached the lab, and some of the successful design partnerships. One of his stories was about the recently launched KOR ONE Hydration Vessel (or connect on the KOR blog), which uses Eastman's Tritan Copolyester.
Gaylon brought his KOR ONE vessel to the conference, and you really can't help but want one after seeing it. In fact, I ordered two online this morning. Gaylon - you are a great sales person and didn't even know it...or maybe you did. :-)
Eastman's approach with the lab is truly innovative, and if you get a chance to hear Gaylon tell the story, it's well worth your time.
The chemical industry drives many innovations throughout the value chain, but the value they deliver doesn't always gain them recognition and awareness with end consumers.
I wonder...
In this new sustainability world where the use of materials can differentiate both the design and the success of the end product, will the chemical industry start to capture some of that broader recognition for their sustainable innovations? I'm quite sure I'm not the only one thinking about this...
Pretty cool stuff all-around this week...
I was really inspired by Gaylon White's story from Eastman Chemical about the Eastman Innovation Lab. Eastman believes that amazing things can happen when you better connect materials with design, and they are showcasing many of their success stories online.
Gaylon talked about how they approached the lab, and some of the successful design partnerships. One of his stories was about the recently launched KOR ONE Hydration Vessel (or connect on the KOR blog), which uses Eastman's Tritan Copolyester.
Gaylon brought his KOR ONE vessel to the conference, and you really can't help but want one after seeing it. In fact, I ordered two online this morning. Gaylon - you are a great sales person and didn't even know it...or maybe you did. :-)
Eastman's approach with the lab is truly innovative, and if you get a chance to hear Gaylon tell the story, it's well worth your time.
The chemical industry drives many innovations throughout the value chain, but the value they deliver doesn't always gain them recognition and awareness with end consumers.
I wonder...
In this new sustainability world where the use of materials can differentiate both the design and the success of the end product, will the chemical industry start to capture some of that broader recognition for their sustainable innovations? I'm quite sure I'm not the only one thinking about this...
Pretty cool stuff all-around this week...
InformationWeek Article on BASF and Application Virtualization
Charles Babcock, from InformationWeek wrote a nice article on BASF's use of Microsoft application virtualization applied to AspenTech's AspenOne product for chemical and process modeling design.
I appreciate BASF's willingness to share this story, as it brings awareness to how application virtualization can be used to deliver business benefits - in this case to allow BASF engineers to consume the new technology faster and apply the new capabilities to their work.
The Microsoft case study and video can be found here.
You can find out more information by contacting your Microsoft or AspenTech lead, but feel free to send me an email directly if you need help. I have an alias set up in the contact section of the blog.
I appreciate BASF's willingness to share this story, as it brings awareness to how application virtualization can be used to deliver business benefits - in this case to allow BASF engineers to consume the new technology faster and apply the new capabilities to their work.
The Microsoft case study and video can be found here.
You can find out more information by contacting your Microsoft or AspenTech lead, but feel free to send me an email directly if you need help. I have an alias set up in the contact section of the blog.
Tatas in one more soda ash buy
Tata Chemicals has started the year with a major soda ash acquisition that will take it to the global No 2 spot behind Solvay. The company has signed an agreement to acquire General Chemical Industrial Products’ 2.5m tonnes/year soda ash facility at Wyoming, US, for $1.01bn.
Tata’s current soda ash capacity is around 3m tonnes/year compared with Solvay’s 8m tonnes/year capacity. Tata has plants in India, the UK and Kenya. It had acquired UK's Brunner Mond in the UK in 2006.
But the General Chemical deal, which will be financed through debt and equity, prompted Moody’s to place the Tata’s foreign issuer rating under review for possible downgrade.
Moody’s is concerned about uncertainties associated with the funding structure and the impact of the acquisition on the company’s consolidated financial profile. Also, given the size and operating profile of General Chemicals, the company could face integration challenges.
Tata’s current soda ash capacity is around 3m tonnes/year compared with Solvay’s 8m tonnes/year capacity. Tata has plants in India, the UK and Kenya. It had acquired UK's Brunner Mond in the UK in 2006.
But the General Chemical deal, which will be financed through debt and equity, prompted Moody’s to place the Tata’s foreign issuer rating under review for possible downgrade.
Moody’s is concerned about uncertainties associated with the funding structure and the impact of the acquisition on the company’s consolidated financial profile. Also, given the size and operating profile of General Chemicals, the company could face integration challenges.
It looks like the flamingos are winning.
Tata Chemicals is exploring alternative locations to its proposed soda ash project at Lake Natron in Tanzania as it has not yet received environmental clearance, a senior company executive said in an interview with ICIS news. The other option is to expand its Magadi plant in Kenya.
Conservationists are protesting against the planned 500,000 tonnes/year soda ash plant at Lake Natron as it would disturb the habitat of flamingos. The pinkish red lake is the only East African site where the lesser flamingo has bred in the past 45 years.Lake Natron, in the Great Rift Valley is also known as a soda lake because of its high concentration of sodium bicarbonate.
Tata Chemicals is exploring alternative locations to its proposed soda ash project at Lake Natron in Tanzania as it has not yet received environmental clearance, a senior company executive said in an interview with ICIS news. The other option is to expand its Magadi plant in Kenya.
Conservationists are protesting against the planned 500,000 tonnes/year soda ash plant at Lake Natron as it would disturb the habitat of flamingos. The pinkish red lake is the only East African site where the lesser flamingo has bred in the past 45 years.Lake Natron, in the Great Rift Valley is also known as a soda lake because of its high concentration of sodium bicarbonate.
Farmers to Flemingos
First it was farmers and now it is flamingos. Yet another Tata project has run into rough weather, this time in Africa.
Tata Chemicals’ soda ash project at Kenya is ruffling quite a few feathers. Conservation groups claim that it threatens the survival of the entire East African population of lesser flamingos. The project involves mining 500,000 tonnes/year soda ash at Lake Natron in the Great Rift Valley in Kenya.
Conservationists say that the lake is the only East African site where the lesser flamingo has bred in the past 45 years.
A draft environmental impact assessment of the project has reportedly said the project would pose a significant environmental risk to the 500,000 lesser flamingos that breed there each year.
What would you like to see on your next Kenyan safari – a modern soda ash facility or thousands of pink birds?
Tata Chemicals’ soda ash project at Kenya is ruffling quite a few feathers. Conservation groups claim that it threatens the survival of the entire East African population of lesser flamingos. The project involves mining 500,000 tonnes/year soda ash at Lake Natron in the Great Rift Valley in Kenya.
Conservationists say that the lake is the only East African site where the lesser flamingo has bred in the past 45 years.
A draft environmental impact assessment of the project has reportedly said the project would pose a significant environmental risk to the 500,000 lesser flamingos that breed there each year.
What would you like to see on your next Kenyan safari – a modern soda ash facility or thousands of pink birds?
Subscribe to:
Posts (Atom)
